The New Maker + [New York]

Dos Equis Beer

Interesting Time

Most Interesting Man

Havas New York and Dos Equis have put up a mural of the Most Interesting Man on the side of Diablo's Cantina in Las Vegas. Calling the number leads the caller to the Man's voicemail, where different prompts lead to various jokes.

Client: Dos Equis;
Agency: Havas New York;
Country: United States of America;
Chief Creative Officer: Lee Garfinkel;
Executive Creative Director: Christian Carl;
Creative Director: Carlos Fernandez;
Copywriter: Louis Wittig;
Copywriter: Jon Vall;
Art Director: Carlos Fernandez;
Copywriter: Daniel Bernson;
Creative Director/Writer: Paul Fix.

MAD PEOPLE, 8 out of 10 [based on 247 votes]